Steps To Creating An Effective PR Campaign
Posted on Friday, December 23rd, 2011
Whether you are using a PR agency in Edinburgh or doing your PR in house, you still need to be aware of the necessary steps in public relations so that you can contribute to your PR plan and campaign, no matter who will be doing it.
- Do your research. Either on the market or about your customers. Know them and what they need or want.
- You need to define you public relations objectives. Why are you doing this campaign? What message do you want to get across? Who are you targeting?
- List out your specific goals. They must be measureable and time sensitive. What do you need to accomplish? How will you measure it? And, when does it need to happen?
- Make sure you know whom to target. It should not be a shot in the dark. Who is your audience? What is the key message?
- What channels will you use? Newspaper, T.V. or radio? Where does your target audience hang out?
- Utilize your network. Who do you know? What relationships can you pull on?
- What do you need? Are you sending out press releases? Writing articles? Doing radio interviews? Are you attending events?
- Roll out your plan by creating a message, delivering it, and measuring its effectiveness.